Newsletter Scoop

February 5, 2008

Why was I asked to confirm my subscription?
Why haven’t I received your newsletter?
Why did I receive an “unsubscribed” notice?

Hi all!  Over the last few days we’ve had a slew of newsletter-related questions, so I thought this would be a great time to explain how our newsletter works, as we switched to a new system in late December 2007.

Our newsletter is a “double opt-in” list, which means that after you fill out the newsletter subscription form, you’ll receive an email asking you confirm your subscription by clicking on a special link in the email.  This feature is in place to ensure that you are not subscribed to our newsletter without your permission.  The J.Lynne email newsletter is low-traffic and all of the emails you receive will be directly from myself in regards to new products, website updates, special sales, and member incentives.  We highly recommend subscribing to ensure that you’re always kept up-to-date with the latest from J.Lynne!

If you have been a customer of ours for a while now and have not received any newsletters since mid-December, this is likely because you did not confirm your subscription when we switched over to the new system.  The confirmation email may have been accidentally filtered into your junk/spam mail folder, or it may not have been received at all.  J.Lynne newsletters are typically sent 2 - 4 times a month, so if you haven’t received an email from us within the last two weeks, your subscription likely has not been validated.  To check on your subscription status, you’re welcome to contact us and we’ll be happy to confirm whether your subscription is active/validated.

If you unexpectedly receive an “unsubscribed” notice, this is an action that’s taken by our newsletter provider.  About once a month any email addresses that were not validated (via clicking on the link in the confirmation email) are completely removed from their “awaiting confirmation” status, which results in an email telling you that you’ve been unsubscribed.  A number of our customers have received these emails recently and thought that we were manually unsubscribing them, but this is not the case — we love you gals, so please don’t take it personally!  All it means is that when your email address was initially subscribed, the “confirm” link in the email was never clicked through to validate your subscription.  To re-subscribe, visit our email newsletter page and fill out the form, then within the next hour or so (usually within minutes) you’ll receive your confirmation email.  Again, be sure to check your junk/spam mail folders just in case the email is mis-delivered.

One other thing is that our actual newsletters will sometimes mistakenly marked as spam mail, so you’ll want to check those folders periodically for our newsletters if you haven’t received one for a while.  Typically our newsletters are sent late Sunday night or early Monday morning, but they may be sent out on different days if we have immediate news/updates to share.

I hope this helps clear up any confusion, and check your inboxes this weekend for our next newsletter!  :-)